We are a non-stock, non-profit initiated by a group of concerned citizens who recognize the profound damage and loss tobacco cigarettes have brought to society. We have lost family, friends and colleagues who have succumbed to the ills of this deadly substance – both smoker and secondhand smoker alike. We cannot simply stand and watch 17 million Filipinos and their families suffer everyday with the dire consequences of tobacco cigarette.
We advocate for sustainable ways of quitting the smoking habit and we aim to create a neutral space where advocates can commit to tangible outputs in their respective fields.
We desire to build a coalition and unify as one collective to drive consumer education on alternatives to smoking and fair regulation.